Data Analysis

The following are examples of data projects I have worked on.

This file includes a comprehensive search engine marketing strategy using Air France and DoubleClick data.

A bidding strategy was then developed using statistical analyses, optimizing the auction styles used across various search providers.

Here is an in-depth social media content analysis using various statistical analyses, followed by a strategy based on quantitative and qualitative findings.

Using machine learning and regression analysis, I measured and determined which type of content leads to the highest level of engagement. The findings were surprising in that it was determined that the strategies should differ across platforms.

As part of a project to decide if it was worth it for IKEA to enter a foreign market, a brand association map had to be created to guide the approach.

This persona was developed by clustering data based on income, spending score, age, and gender.

Proposed product developed from ideation up to prototyping.